Affiliate Glossary

First Time Deposit

The first real-money deposit made by a player you refer. FTDs are the primary metric for CPA commission calculations and a key indicator of traffic quality.

Cost Per Acquisition

A commission model where you receive a fixed payment for each qualified first-time depositor you refer. The rate is negotiated individually with your affiliate manager.

Revenue Share

A commission model where you earn a percentage of the net revenue generated by your referred players for the lifetime of their activity. WinRAI offers RevShare up to 45%.

Hybrid Deal

A commission structure combining CPA and RevShare. You receive a fixed payment per qualified action plus an ongoing revenue share percentage.

Geographical Region

A country or region where WinRAI operates. Different GEOs may have different commission rates, accepted traffic types, and regulatory requirements.

Net Depositor Count

The number of players who have deposited and whose losses exceed their winnings over a given period. Used in some RevShare calculations.

Net Revenue Commission

Commission calculated based on the net revenue (player losses minus player winnings) generated by your referred players.

First Time Deposit Rate

The percentage of clicks that convert into first-time deposits. A key metric for evaluating traffic quality and campaign performance.

Conversion Rate

The percentage of visitors who complete a desired action, such as registration or deposit. Higher conversion rates indicate better-qualified traffic.

Sub-Affiliate / Referral

A partner you refer to WinRAI. You earn a commission (typically 2%) on the revenue generated by your sub-affiliates.

Affiliate Tracking Link

A unique URL assigned to your partner account that tracks clicks, registrations, and deposits from your traffic sources.

Creative Asset

Marketing materials provided by WinRAI, including banners, landing pages, promo materials, and localized content for your campaigns.

Click

A single instance of a user clicking on your affiliate tracking link. Clicks are tracked in real-time and attributed to your account.

Player Registration

A new player account created through your affiliate link. Registrations are a key funnel metric tracked in your dashboard.

Player Deposit

A real-money deposit made by a referred player. The first deposit (FTD) triggers CPA payouts; ongoing deposits contribute to RevShare earnings.

Partner Withdrawal

Withdrawing your earned commission from your partner account. WinRAI processes payouts every Tuesday with a minimum withdrawal of $30.

Negative Carryover

When a referred player wins more than they lose in a given period, reducing your commission balance. The negative amount is carried over to the next period.

Tracking Pixel

A piece of code placed on a landing page or website that tracks conversions and sends data back to the WinRAI tracking system.

Server-to-Server Postback

A method of tracking conversions where the server sends data directly to WinRAI, bypassing browser cookies for more reliable attribution.

Promotional Code

A unique code assigned to your partner account that players can enter during registration to link them to your affiliate account.